Keurig – Broadcast TV Storyboard

 

Keurig Broadcast TV Storyboard – Magnotta

Title: Drink Your Way
Client/Sponsor: Keurig Single Cup Brewing System
Length: 30 seconds

Target Audience:                              Business professionals ages 24-50 who enjoy drinking
coffee, tea, etc. throughout the work day.

Frame 1:                   FS:                      MAN WALKS INTO OFFICE BREAK ROOM AND
SEES A COWORKER RUBBING HER EYES.

MAN 1:               Oh my goodness, coffee is such a necessity today.

WOMAN 1:        You’re telling me! It was extremely hard to get out of
bed this morning. I put my stuff don’t at my desk and
I came right in here.

CUT

Frame 2:                  MS:                    MAN AND WOMAN REACH UP AND GRAB A MUG.
WOMAN FILLS THE KEURIG UP WITH A HEFTY
AMOUNT OF WATER.

MAN 1:               What is that your putting water into?

WOMAN 1:        My Keurig? Do you not know what a Keurig is?

CUT

Frame 3:                  CU:                      WOMAN REACHES IN THE CABINET AND GRABS A K-
CUP AND PUTS HER MUG UNDER THE SPOUT OF THE
KEURIG.

MAN 1:               No, I have never seen one of those before. What does
it do?

WOMAN 1:        It would probably be easier if I just showed you!

CUT

Frame 4:                  MS:                    WOMAN SHOWS THE MAN THE K-CUP AND
EXPLAINS WHAT IT IS.

WOMAN 1:       These (HOLDS UP K-CUP) are called k-cups. They are
filled with coffee and come in a variety of different
flavors. My personal favorite is the hazelnut coffee.

MAN 1:              What do you do with it?

CUT

Frame 5:                  OTS:                   WOMAN EXPLAINS THE PROCESS OF BREWING A CUP
OF COFFEE FROM THE KEURIG.

WOMAN 1:       You open the Keurig and put the k-cup in its spot. All
you have to do is make sure your Keurig is filled with
water so when you put your k-cup inside here, close
it, and press the brew button, it will work.

CUT

 

Frame 6:                  CU:                    THE KEURIG STARTS TO BREW THE COFFEE AND THE
MAN AND WOMAN WATCH.

MAN 1:             So what now? Is it making the coffee?

WOMAN 1:      Yes, it should only take about a minute or so to fill my
mug.

CUT

Frame 7:                  MS:                   THE COFFEE BREWS AND FILLS THE MUG WHILE
THEY WATCH IT. THE WOMAN ADDS A LITTLE BIT OF
CREAM AND SUGAR WHILE TALKING TO THE MAN.

MAN 1:             Wait, so is that it? All you do is put the k-cup in the
Keurig and now you have a fresh cup of coffee?

WOMAN 1:      Yes, it’s fairly simple. I find a Keurig to be way more
convenient than regular coffee makers. They are
clearly way faster as well.

CUT

Frame 8:                   MS:                  THE MAN IS SHOWN SURPRISED AND EXCITED
ABOUT THE NEW INFORMATION. HE CONVERSES
WITH THE WOMAN.

MAN 1:            I’m definitely going to use the Keurig now instead of
this old coffee maker! Thanks for showing me.

CUT

-END-

 

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