Title: Drink Your Way
Client/Sponsor: Keurig Single Cup Brewing System
Length: 30 seconds
Target Audience: Business professionals ages 24-50 who enjoy drinking
coffee, tea, etc. throughout the work day.
Frame 1: FS: MAN WALKS INTO OFFICE BREAK ROOM AND
SEES A COWORKER RUBBING HER EYES.
MAN 1: Oh my goodness, coffee is such a necessity today.
WOMAN 1: You’re telling me! It was extremely hard to get out of
bed this morning. I put my stuff don’t at my desk and
I came right in here.
Frame 2: MS: MAN AND WOMAN REACH UP AND GRAB A MUG.
WOMAN FILLS THE KEURIG UP WITH A HEFTY
AMOUNT OF WATER.
MAN 1: What is that your putting water into?
WOMAN 1: My Keurig? Do you not know what a Keurig is?
Frame 3: CU: WOMAN REACHES IN THE CABINET AND GRABS A K-
CUP AND PUTS HER MUG UNDER THE SPOUT OF THE
MAN 1: No, I have never seen one of those before. What does
WOMAN 1: It would probably be easier if I just showed you!
Frame 4: MS: WOMAN SHOWS THE MAN THE K-CUP AND
EXPLAINS WHAT IT IS.
WOMAN 1: These (HOLDS UP K-CUP) are called k-cups. They are
filled with coffee and come in a variety of different
flavors. My personal favorite is the hazelnut coffee.
MAN 1: What do you do with it?
Frame 5: OTS: WOMAN EXPLAINS THE PROCESS OF BREWING A CUP
OF COFFEE FROM THE KEURIG.
WOMAN 1: You open the Keurig and put the k-cup in its spot. All
you have to do is make sure your Keurig is filled with
water so when you put your k-cup inside here, close
it, and press the brew button, it will work.
Frame 6: CU: THE KEURIG STARTS TO BREW THE COFFEE AND THE
MAN AND WOMAN WATCH.
MAN 1: So what now? Is it making the coffee?
WOMAN 1: Yes, it should only take about a minute or so to fill my
Frame 7: MS: THE COFFEE BREWS AND FILLS THE MUG WHILE
THEY WATCH IT. THE WOMAN ADDS A LITTLE BIT OF
CREAM AND SUGAR WHILE TALKING TO THE MAN.
MAN 1: Wait, so is that it? All you do is put the k-cup in the
Keurig and now you have a fresh cup of coffee?
WOMAN 1: Yes, it’s fairly simple. I find a Keurig to be way more
convenient than regular coffee makers. They are
clearly way faster as well.
Frame 8: MS: THE MAN IS SHOWN SURPRISED AND EXCITED
ABOUT THE NEW INFORMATION. HE CONVERSES
WITH THE WOMAN.
MAN 1: I’m definitely going to use the Keurig now instead of
this old coffee maker! Thanks for showing me.